In India where 75 Crores population still lives in rural area and have a very big markt potential. Now every corporate house wants to trap the unexplored market by any means.
But the effective marketing tools in rural areas are Word of mouth publicity where people still believes that if an influential person says somethings or suggest something, it has the weightage. There is a scope of word of mouth publicity works.
In rural areas, where people easily beleives in Doctors, Government officials , Panchayati people, educated persons , the rural people easily beleive in their saying.
If any company wants to penetrate the rural market, these are the key person who can play a vital role in their marketing campaign and this can lead them to make their roots there.
The Fifth P of marketing mix - Penetrations needs the special attention in Rural areas and this segment has a huge potential in long run and if a company able to make their root in rural areas, they can easily trap the market.
In Urban areas where people sets their own rules and choice to select their products or services, word of mouth publicity has some limitations but In rural areas It stills works.
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