What is a customer and what are its types?

Customer is an individual or a group of individuals or an organsaition who pays after taking any goods or service. So, Custoemer plays a very vital role in the sustaining of any firm/organsaition /company. Customer is the bread butter or oxygen to any service or product provider.
A company can be sustain in the market if and only if the customer faith keeps on them. Usually we divide the customer into three categories

A) Delighted customer - Those customer who gets the best service or product from any enterprise is called delighted customer and these add the mouth publicity to another people and these are the unknown brand ambassdor of any company.
B) Satisfied customer - These are the customer who used your service or products and satisfied with the performance.
C) Dissatisfied customer - Those customer are the big threat to any company's existance. They are the people whom any company should taken care and resolve their issues immediately otherwise they can ruin the market base of the company.

Customer is like a god to any enterprise and he should treat in the same way. Otherwise, in today's world there are so many choices he/she had.
Customer satisfaction should be the ultimate goal of any company. Without focussing on customer demand and expectations, no company can take their journey to a long run. Add as many delighted customer in to your clientele and solve the problem of dissatisfied customer.

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