Market Segmentation is must for penetrating the market.

In today's world, the whole segment of market can be divided in many ways and a company which want to penetrate the market, they have to target the potential market with a strategy.
Conusmer can be divided in many paramters like geographical , Social and economical condition, Spitirual diversity , Beliefs , Education, Rural / Urban etc.
All the ad compaigning should be target to only the selected mass.
- Select the product / service your want to give.
- Select the potential consumer.
- Make the strategy to attract them.
- Try to reach them through any means.
- Aware them why do you the best?
- Keep focussing on the target market.
Be the leader of the market and don't lose hope from initial hiccups.
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