What is CRM and HACCP?

CRM is the abbreviation of customer relationship Management. Peter Keen, the well-known author who penned down some very good books like Shaping the Future (1991) and The Process Edge (1997) define the CRM as follows- “Customer relationship management is the commitment of the company to place the customer experience at the center of its priorities, and to ensure that incentive systems, processes and information resources leverage the relationship by enhancing the experience”. “In terms of technology CRM is the design, communication and use of information to ensure that customer develop more and more confidence, trust and sense of personal value in their relationship with the company.” A devoted company who really want to enter in the CRM realm have the following characteristics- He should have the proper listing of their profitable customers, keep abreast with the strategy to retain the customer, there should be a customer oriented system.

HACCP stands for Hazards Analysis Critical Control Point. HACCP is a method of ensuring food safety by examining every step in a food operation, identifying the steps that are critical to food safety and implementing effective control and monitoring procedures. HACCP System fulfills the need for food safety. HACCP are actually the standards for making our eatable safe and risk free. This also ensures a management commitment for ensuring food safety. These are some set guidelines to ensure the food safety. Every firm/ organization involved in making eatables related to food should comply with the HACCP to give the best product to their customers. In these guidelines, every enterprise strictly monitor its every critical step or activity which can affect the quality of the eatables and there are some process by which they are giving the best eatables.

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