ATL, BTL and TTL are the acronym for Above The Line, Below The Line and Through The Line advertising strageties for promotion and penetrating the potential market to reach to its maximum customer.
ATL includes Television, Radio and Print media like magazines, Newspapers etc. and it covers a lot of mass through its huge reach.
BTL includes the strategy of advertising to non- media communication like print the posters, pumplets , Handouts, Organising exhibitions , Roadshows , Reducing the price, PR etc.
TTL is the mixture of both the advertising strategy. TTL refers to an advertising strategy involving both above and below the line communications in which one form of advertising points the target to another form of advertising thereby crossing the 'line'.
Keep reading.....God Bless you.
0 comments:
Post a Comment