What is ATL, BTL and TTL Marketing Promotion strategies ?

ATL, BTL and TTL are the acronym for Above The Line, Below The Line and Through The Line advertising strageties for promotion and penetrating the potential market to reach to its maximum customer.
ATL includes Television, Radio and Print media like magazines, Newspapers etc. and it covers a lot of mass through its huge reach.
BTL includes the strategy of advertising to non- media communication like print the posters, pumplets , Handouts, Organising exhibitions , Roadshows , Reducing the price, PR etc.
TTL is the mixture of both the advertising strategy. TTL refers to an advertising strategy involving both above and below the line communications in which one form of advertising points the target to another form of advertising thereby crossing the 'line'.

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Know your IA's- Inborn Assets- Dare to do day dreaming.....

IA’s are the inborn assets of an individual. Everybody is blessed with some qualities by the grace of the god. Every individual have some IA’s.. IA’s is the acronym of Inborn assets. We often see in any child , there are some qualities which we praise in his childhood. But the question is- How many people utilize their IA’s in their career. I know one person who is very good in literature but his parents forced him to join engineering and today he is an engineer but not satisfied with this current assignment whenever he got the chance of playing with the words, he never missed the opportunities. He is today a very famous columnist in a leading newspaper along with his job in a company. My means to illustrate the example is – don’t suppress your IA’s , explore them. I also believe that an individual has some circumstances where he was not able to utilize their assets but atleast, he has to try to not killed them entirely. Whatever you are doing , doesn’t matter, and if it is as per your interest and accord, you are really blessed but if you are not doing as per your accord but you have to do it for many reason, don’t worry, try to put you legs into your favorite area. Whenever you have got a chance and possibility to show case your talent , do it and explore your wings. Nobody knows when your luck can take a sheer veer. These inborn assets are very helpful to anybody to cherish their life. Know your assets and make your life more easier and enjoy life in every way. Take the best from the life and be assure, life is ready to give you the best. This is an old saying that if you decide to achieve something and you are determined to do it, whole the nature make a conspiracy against you to fulfill your requirements. This is how, most of the great people succeeded in their life. The only thing they have done in their life is – they did take the risk in every step and nature and God always helped them in every small step. So, go ahead and there are many milestones are waiting for you here and there.

Thanks for reading , I will be back………………………….Till then , enjoy this beautiful itinerary of life...........

What are "Softskills" and its importance

"Soft-skills" refer to a cluster of personal qualities, habits, attitudes and social graces that make someone a good employee and a compatible co-worker. Companies value soft skills because research suggests and experience shows that they can be just as important an indicator of job performance as hard skills.

Strong Work Ethic: Whatever the work is given to you, you must do it , not for the sake of other , do it for the sake of GOD and feel that you are doing it for God. Once you imbibe this within you, you never get frustrated from work.

Positive Attitude: Attitude is a word whose sum of all the alphabets is 100. So, Positive attitude is a softskills who can bring you out of the box.

Good Communication Skills: Good writing and oral communication add many facets to an individual personality.

Time Management Abilities: If you utilise your every moment , this indicates the time management.

Problem-Solving Skills: To tackle with a problem with cool head is an art. If any problem arises , this is upto you to take it.

Acting as a Team Player: Some work can not be done alone. So, team spirit is a softskill which is used to work with other people.

Self-Confidence: “ Yes, I can do it” is a phrase who inspire you from the soul.Ability to Accept and Learn From Criticism: Learn from critics and don't get panicked when some one criticise you. Take it positively and think that how they did it for you.

Flexibility/Adaptability: Adopting the new changes is always a boon for an individual because some times our rigid nature stop us from many opportunities.

Working Well Under Pressure: This is last but not the least softskills for an individual as a personal or professional front. If you can give your best shot under pressure , you can be easily emerge as a winner , winner of life and winner for everything.These are must softskills for an individual to grow in every facets of life. Try to develop these softskills in your life and these will definitely make you a better and better person.

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Say cheers to life and good take care of yourself.

What is "Brainstorming" All About?

Brainstorming is an excellent technique of developing many creative solutions to a complex problem. It works by focusing on a problem, and then coming up with very many radical solutions to it. Ideas should deliberately be pragmatic or non-pragmatic , and should be developed as fast as possible. Brainstorming is a lateral thinking process - it is designed to help you break out of your thinking patterns into new ways of looking at things.

It can be defined as “ A brain storming activity that is well executed should result in some very unusual ideas that is the underlying purpose for resolving the given problem.”Some points must remember during the brainstorming session - • During brainstorming sessions there should be no criticism of ideas - you are trying to open possibilities and break down wrong assumptions about the limits of the problem. Judgment and analysis at this stage will stunt idea generation.

• Ideas should only be evaluated once the brainstorming session has finished - you can then explore solutions further using conventional approaches.

• Define the problem you want solved clearly, and lay out any criteria to be met. • Keep the session focused on the problem and try to avoid the biased ness.

• Ensure that no-one criticizes or evaluates ideas during the session. Criticism introduces an element of risk for group members when putting forward an idea. This stifles creativity and cripples the free running nature of a good brainstorming session.

• Encourage an enthusiastic, uncritical attitude among members of the group. Try to get everyone to contribute and develop ideas, including the quietest members of the group and don’t ignore the suggestion of any member whether he is technical or non-technical.

• Let people have fun brainstorming. Encourage them to come up with as many ideas as possible, from solidly practical ones to wildly impractical ones. Welcome creativity.

• Ensure that no train of thought is followed for too long • Encourage people to develop other people's ideas, or to use other ideas to create new ones

• Appoint one person to note down ideas that come out of the session. A good way of doing this is to use a flip chart. This should be studied and evaluated after the session. Brainstorming can give you some radical solution to any complex problem and it is very effective technique , management is using to take the best use of it to extract the best from the possible or available resources.

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Golden Rules for career planning .......

1. Learning must be continous
Life-long learning is your keyword.
2. ALL (Ask, Listen And Learn)
A good listener can learn a lot. Listen to your co-workers, your boss, and your superiors. You can learn a lot from their experience. Most people will love to be your free tutor.
3. Do your best with your Current Job
Your current job might be best place to start your career. It is often very little that separates successful people from the average. But nothing comes free. If you do your job well and fulfill your responsibilities, this is often the best way to start a new career.
4. Start developing your Network
Your next career step might arise from your contact network. Spend some time building new contacts, and don't forget to maintain the ones you already have.
5. Identififaction of Current Job
Your current job should be identified, not assumed. When you start in a new job, talk to your superior about your priorities. If you're not sure about what is most important, then ask him. And ask him again. Often you will be surprised about the differences between what you assume, and what is really important.
6. Keep targetting for Next Job
Your dream job must be identified.Before you start planning your future career, be sure you have identified your dream job. Before building your future career your goal must be identified.
7. Armed Yourself
Your dream might show up tomorrow. Be prepared. Don't wait a second. Update your CV now, and continue to update it regularly.
8. Pick The Right Tools & add new skills
Pick the tools you can handle. You can build your future career using a lot of different tools. Studying at W3Schools is easy. Taking a full master degree is more complicated.
9. Realize Your Dreams
Put your dreams into action. If you have plans about taking more education, getting a better job, starting your own company or something else, you should not use your daily job as a "waiting station". Your daily job will get more and more busy, you will be caught up in the rat race, and you will burn up your energy.
If you have this energy, you should use it now, to realize your dreams.
Practice these rules and see the changes in your life.........